Ambient Media - Bags

Some more ambient media, this time focusing on bags. Some make use of when the hand will be inside the handle and some make use of the actual handle to tell the message. I think they all work really well and I like the way they do not make sense until they are in use.

Ambient Media - Buses

Some ambient media which makes clever use of exisiting parts of the bus, giving these objects new meaning. They are all very eye catching and instantly understandable.

Anti-Smoking Ambient Campaign

Good placement of a piece of ambient media as it directly hits its target market. It carries a very blunt message which is given further impact because of the smoking area placement.

Advertising Agency: Everest Brand Solutions, Mumbai
Client: Cancer Patients Aid Association