Business Cards

Some creative business cards I came across and liked the unique designs.



These cards are for a divorce lawyer and a marriage counselling service. Both card designs demonstrate the service provided by the person on the card. I really like the literal translation, simple but effective.


This card has a double use, as a business card and as a packet for a free sample. This is effective because it means customers can try before they buy.

Pudsey Bear's Makeover

I have just found out that advertising agency Fallon has redesigned BBC Children in Need's Pudsey Bear. The idea was 'to create a fresh new look' and create something that was 'exciting and accessible enough to make people want to get involved'. He was also redesigned so that Pudsey could be used digitally - online and in animation.
Unfortuntely I am not a fan of this redesign. Having grown up with the previous design, introduced in 1985, it seems a shame to change something which is so iconic. It is a design which appeals to all ages whereas this new design looks quite childish, created in a similar style to children's characters such as Miffy. I also think it looks more like a Gummi Bear than Pudsey!
Above is the new design and below is the old design.

Visit London

I saw the St Paul's version of this advert on the Tube at the weekend. Having done some further research I have found some more examples created by Oscar Wilson. I think they are clever, interesting and eye catching adverts. The use of typography to create the image is different from their other campaigns and makes them visually appealing. The coloured typography against the plain blackground is simple but makes it more eye catching. Another exmple of when simple can sometimes be more effective. The image depicts something related to the attraction being advertised and the type making up that image displays things to do and see at that attraction.




Agency: RKCR Y&R, London.
Art director: Neil Durber
Copywriter: Ben Hartman

Black Magic Rebrand

This week's Design Week featured the rebrand of the Nestle chocolate Black Magic by Elmwood. I think it has been executed really well. The finished product looks sleek, expensive and contemporary. The use of black and silver on the packaging reflects the brand. I think it will defintely boost the brand and help increase sales as it has made the product more appealing.

'Black Magic brand manager Rebecca Reason explains that the design brief was influenced by the Japanese philosophical approach to designing called Kansei, whereby consumer emotions are translated into specific design parameters.' - Design Week

Remasterpiece

Go to www.remasterpiece.com then click on video, then video again and there is an option for you to 'View Maresias Promo' to see the animation.


It is another piece of work created by Stylorouge, a fantastic piece of computer animation.


'Remasterpiece is the first collaboration and international release by artists Chris Coco and Sacha Puttnam.
Sacha has used his strong classical background to select some of the most beautiful moments in classical music and together with Chris, has put them into a context that makes sense to a new generation of listener.
Remasterpiece is a highly original approach to classical music, blending the past and the future in a beautiful mix of classical and ambient music.'


I think this 'music video' works really well with the piece of music. The colours reflect the relaxed yet uplifting feel. The speed of the animation is also in time with the music. Watching this video takes you on a journey, you are drawn into the animation as it moves from scene to scene. It is captivating and beautiful.

Glastonbury 2007 Identity

I have been really impressed with the graphics provided by the BBC for Glastonbury 2007. The graphics include the studio set, logo and graphics used during the broadcast of the programme to show what band is playing etc. Glastonbury has always been known as the muddy back to basics concert. I think the graphics created for it are really effective because they are modern, using bright colours, reflecting the contemporary and diverse music played at the concert. However, the organic images reflect the origins of the festival. The triangle used in stead of the 'A' is supposed to be the main stage - called 'The Pyramid'. This is simple yet effective.

London 2012 Olympic Logo

There has been much controversy over this new logo. It was aimed at attracting the 'youth of today'. However, I think it is the result of an older generation thinking that they know what the youth of today like and creating a stereotype which is not necessarily correct. The logo does not keep in fit with any of the other Olympic logos. This is not necessarily a bad thing but it shows absolutely no relevance to Britain. I think it is a logo which will go out of fashion by the time the Olympics come round. Considering the logo for the bid was so relevant and iconic, I think this is a poor follow up.