I have just found out that advertising agency Fallon has redesigned BBC Children in Need's Pudsey Bear. The idea was 'to create a fresh new look' and create something that was 'exciting and accessible enough to make people want to get involved'. He was also redesigned so that Pudsey could be used digitally - online and in animation.
Unfortuntely I am not a fan of this redesign. Having grown up with the previous design, introduced in 1985, it seems a shame to change something which is so iconic. It is a design which appeals to all ages whereas this new design looks quite childish, created in a similar style to children's characters such as Miffy. I also think it looks more like a Gummi Bear than Pudsey!
Above is the new design and below is the old design.
2 comments:
He's nice but i don't think he has the personality the old one has. Is he too simple?
Yes, I think by making him too simple has limited the expressions and character of Pudsey.
Post a Comment