I saw the St Paul's version of this advert on the Tube at the weekend. Having done some further research I have found some more examples created by Oscar Wilson. I think they are clever, interesting and eye catching adverts. The use of typography to create the image is different from their other campaigns and makes them visually appealing. The coloured typography against the plain blackground is simple but makes it more eye catching. Another exmple of when simple can sometimes be more effective. The image depicts something related to the attraction being advertised and the type making up that image displays things to do and see at that attraction.
Agency: RKCR Y&R, London.
Art director: Neil Durber
Copywriter: Ben Hartman
1 comment:
these are fantastic typographic compostitions, something like this would be just what they are looking for on the tigerprint brief at the moment.
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