Sunday 21 October 2007

Bic Razor Special Build


A special build poster I came across. I like the way this advert for Bic razors incorporates the surrounding area to help tell the message. I think it is really simple but effective.

Anti-Smoking Ambient Campaign


Good placement of a piece of ambient media as it directly hits its target market. It carries a very blunt message which is given further impact because of the smoking area placement.

Advertising Agency: Everest Brand Solutions, Mumbai
Client: Cancer Patients Aid Association

Tuesday 9 October 2007

Sony Bravia Bunny Advert

This is the follow up advert to Sony's bouncy balls and the splashes of paint advert. Unfortunately I do not think it is in the same league as the first one (the bouncy balls). Everything flowed seemlessly in the first advert and the music complemented it perfectly, helping create the feeling of wonder. It made it seem as though Sony really owned colour. However, in this advert, although I really like the method of animation used, I do not think it is as colourful, exciting and as awe inspiring as the other two. It is still an amazingly high quality advert and I do like it but Sony have set such a high standard with their previous adverts.


I found some interesting facts about the advert:
2.5 tonnes of plasticine were used
200 bunnies
40 animators
and one 30ft giant bunny!


Ad agency: Fallon, London
Production company: Gorgeous Enterprises

House of Flying Daggers



I am not usually a fan of subtitled films, but having seen this one I would recommend it to everyone. The cinematography is amazing. The scenery itself is stunning, but along with the camera angles and effects, the film is a master piece. I sometimes found myself so taken by the imagery that I would forget to read the subtitles. In this respect it is a shame it is subtitled because it draws your attention away from the imagery. On the otherhand, I think that if it were in English it would take something away from the film. Not only is this film expertly shot, but it also has a really good twist in the storyline which I thought was unusual in this type of martial arts film.