Audi RS6

This advert is visually stunning. It is instantly engaging. The art direction and music create drama and energy. The different routines performed by the gymnasts represent different aspects of the car. The music features sounds of the car which relate to the gymnasts routines. I think it is really clever how they have managed to highlight the selling points of the car (it's features) without actually showing the car until the very end. A very well executed ad, further enhancing Audi's high quality image.

Persil Small and Mighty 'Pop Up Book'

I think this advert is really simple yet effective. The 'back to basics' style used through the pop up book is interesting and impressive. Although the style is simple there is a great deal of detail in each page of the book. I like the way the children are interacting with the book. This advert manages to create excitement and add interest to an otherwise everyday product.