I admire the way Apple manage to bring out these adverts using the same format as previous adverts but still managing to create a new, fresh and fashionable advert. These adverts have become so iconic to the ipod brand that the text 'ipod+itunes' and the apple logo at the end is bearly necessary.
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The epitome of an effective concept which can be re-used, re-worked and re-applied to different media, target markets etc and still work as successfully as it did the first time. And I agree with you, the silhouette cutouts and the white earphones have already made the link and sold the product - the product name and Apple identity is hardly neccessary at the end.
There ads are not only funky, they use the essence of what the product is doing to sell it. The product produces music, so by using different music styles, dances etc in the same funky layout it can appeal to all audiences! They have used one style to express lost of different styles using sound.
It shows how important sound can be in ads. In terms the livelyness of feel good music creates a positive effect on the consumer.
I think it would be intressting to look further in to music in digital design as i feel this is something I have not yet explored or thought about.
I agree with what Rachel says about the importance of sound. Watching this, or any advert, in mute can completely ruin its effect.
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