An article I found in today's Telegraph:
'About 7,000 US motorists have signed up to have their cars covered in adverts in "brand ambassador" deals worth up to £400 a month.
FreeCar Media, The Los Angeles advertising agency behind the idea, instructs drivers under a code of conduct not to smoke, litter or swear when behind the wheel. Drivers whose cars were recently wrapped with adverts for Coca-Cola were told not to be seen sipping Pepsi.
Car commercials are part of the trend towards so-called "guerrilla" advertising, whereby companies look for ways around consumers' growing resistance to conventional marketing tactics.
It is estimated that a single vehicle's advertising message can be seen by as many people as 70,000 people a day.'
The only problem I can see with this is that if it becomes a common thing, with already 7,000 motorists doing it, then it could become one of the conventional marketing tactics they were trying to avoid. Also, I can't believe that anyone, unless they were desperate for the money, would cover their car, that they had paid a lot of money for, in advertising!
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1 comment:
Whilst this is an interesting idea, I think your right, the more people that sign up to this scheme in many ways the less impact that it will have. Having said that 7000 in the US is not exactly a large proportion, I wonder how long it will take for this type of advertising to spread through the UK too.
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