This is an interesting animated website I found, well worth having a look at.
Got to www.hugoboss.com and enter the english site and then click on the link to the BOSS Orange China Club.
I really like the feel and atmosphere created with the color range, music and photo collage. I think the links, once you have chosen an option to look at, make you feel like you are being taken on a journey. It is a very different way of representing this kind of information, it is not the sort of thing you would expect from a fashion brand.
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