There has been much controversy over this new logo. It was aimed at attracting the 'youth of today'. However, I think it is the result of an older generation thinking that they know what the youth of today like and creating a stereotype which is not necessarily correct. The logo does not keep in fit with any of the other Olympic logos. This is not necessarily a bad thing but it shows absolutely no relevance to Britain. I think it is a logo which will go out of fashion by the time the Olympics come round. Considering the logo for the bid was so relevant and iconic, I think this is a poor follow up.
2 comments:
I definatly agree with the fact that this Logo apears to be old fashioned already, it looks like something from the 80's with the geometric shapes and bright colours. It may reflect Britain's bright combination of cultures, but it doesnt ooze sophistication or reflect the traditional nature of Britains culture. This may have been intentional-to try to reflect 21st century Britain, but for many people around the world it would just to appear to be a bright jumbled mess, rather than a reflection of forward thinking and a multicultural environment!
Unfortunately you can't please all of the people all of the time. To be honest I think that whatever the end result, somebody would have complained about it.
I think what people find to be the greatest shame is that these designers had the opportunity to create something really stunning and memorable for such a prestigious event. What they have created looks amateur and is distinctly forgetable.
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