Whilst visiting the Museum of Modern Art, they had an exhibition celebrating the typeface Helvetica. Helvetica is one of the most popular typefaces and can be seen everywhere. It is used for New York Subway signs, logos for Lufthansa, Fendi, Saab and Agfa to name but a few. However, it is hardly noticed as it is so familiar. Many examples of it's use shown in the exhibition made me realise only then that they were actually Helvetica. This example of it's use on a poster really appealed to me. It is very simple yet effective.
This example reminded me of a project we did in first year, about how 3D typography can be more expressive.
Helvetica is widely used due to it's crisp, clear forms, adaptability and legibilty. 'The simple, well-proportined letterforms convey an aesthetic clarity that is at once universal, neutral, and undeniably modern.'
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